CAREER TIMELINE
APR 2024 - PRESENT
Dubai & ABU DHABI
eClerx
Client Delivery Lead
Leading digital strategy, client growth, and AI-enabled solutions for global enterprise clients. Managing a multi-million-dollar portfolio across digital marketing, website services, and creative production.
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Built a 7-figure ARR website-as-a-service practice, a strategic platform partnership, owning product strategy, roadmap, and go-to-market
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Launched omni-channel marketing plans, AI-enabled creative production, and service augmentation solutions
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Driving 30%+ YoY portfolio growth through cross-sell and new client acquisition
DEC 2021 - MAR 2024
PUNE
eClerx
Lead Consultant, Data Science
Worked with global brands to deliver their digital growth objectives, end-to-end lifecycle management from concept and planning through implementation and review.
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Established CRO and AI Personalisation practices for global hospitality brands, delivering 7-figure revenue impact
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Built experimentation frameworks achieving 36× ROI, led solution architecture and enterprise pitches
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Implemented Salesforce-powered Account-Based Marketing and Adobe Target-enabled enterprise campaign personalisation
JAN 2018 - DEC 2021
PUNE
Phulari
Founder & Managing Director
Founded and scaled a direct-to-consumer e-commerce platform connecting consumers with artisan handcrafted products. Owned full P&L, digital marketing strategy, and end-to-end customer experience.
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Built the platform from concept to 7-figure revenue and a profitable exit
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Achieved #1 SEO and Google Shopping rankings; drove 50K monthly organic visits with 8.5% customer retention
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Managed the digital experience across 28 suppliers and 12+ product categories - site UX, checkout optimisation, email marketing, and performance analytics
JUL 2015 - NOV 2017
LONDON
NatWest
Mobile Product Owner
Owned Android product delivery and digital engagement journey optimisation for NatWest's mobile banking app, serving millions of customers.
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Scaled the mobile app as part of a team that delivered consecutive +4 NPS improvements
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Delivered 20+ customer journey optimisations including biometric login, proof of payment, and Android tablet experience
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Led Adobe Target and Adobe Analytics implementation in a six-week sprint, enabling experimentation and personalisation across the mobile platform
JUL 2013 - JUL 2015
LONDON
Barclays
Digital Engagement Manager (AVP)
Drove digital acquisition and engagement strategy for Barclays' mobile banking and Pingit apps - leading growth marketing, experimentation, and website optimisation.
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Achieved the 5M digitally active users target through product-led growth strategies
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Led a user-research-driven website redesign and registration flow optimisation, driving the 1→3M app downloads agenda
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Pioneered analytics-driven decision-making for content strategy, targeted promotions, and SEO
JUL 2012 - JUN 2013
MUMBAI
Best Practices, LLC
Sr. Marketing Lead & Research Analyst
Led digital marketing strategy and research initiatives for a global benchmarking firm, delivering data-driven insights and conversion optimisation.
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Delivered 120% click-rate improvement on web optimisation projects; drove email CTR from 2% to 4.5%
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Launched the corporate blog and led 3 benchmarking research projects on digital marketing best practices
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Built and led the Indian digital marketing team; conducted competitive analysis for global enterprise clients
JUN 2010 - MAY 2012
PUNE
Symbiosis International University
MBA
Full-time MBA at Symbiosis - specialised in Healthcare Management
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Completed an internship at HOSMAC (consulting division)
JUN 2009 - JUN 2010
MUMBAI
Earlier roles
Best Practices, LLC - Associate, Marketing & Publishing
Jun 2009 - Jun 2010
Online marketing, content authoring, email marketing performance measurement. Launched the corporate blog. Segmentation and targeting for global campaigns.
