About Me

Since the beginning I've had a creative side. Growing up, my family's tendency to analyse and rationalise things caught onto me. Over 2 decades I've been turning digital experiments into measurable business growth across fintech, e-commerce, and SaaS.

3 Team members working together
3 Team members working together
What I Do

I sit at the intersection of product, marketing, and data - arguing from numbers, not instinct - to sharpen processes, drive innovation, and grow what matters. Today I work at eClerx advising global brands on enhancing their Digital Operations, optimizing the processes, and accelerating growth through AI.

What's Next

With a Diploma in AI from Oxford, I'm moving beyond Digital transformation to AI transformation - applying every skill to client work, to writing, to this very site. Learning to commercialise AI properly, and looking forward to the next big thing.

Mumbai. London. Pune. Abu Dhabi.

Four cities in fourteen years. Each one taught me something I couldn't have learned from the previous one.

Mumbai (2009-2013)

- where I learned my foundations of digital

An MBA at Symbiosis, then Best Practices LLC - online marketing, benchmarking, the first corporate blog. A 120% lift on web optimisation and email CTR from 2% to 4.5%. Experimentation, before I had a word for it.

London (2013-2017)

- where I learned to ship at scale

Barclays, then NatWest - two banks, ~10M customers. I ran digital acquisition for mobile banking and Pingit (5M active users, 1→3M downloads), launched Adobe Target in six weeks, and shipped 20+ journey optimisations. Banking taught me to build the measurement system first.

Pune (2018-2024)

- where I learned to build, and to let go

Back home to build. I founded Phulari, a D2C platform for Indian artisans - 28 suppliers, 7-figure revenue, #1 SEO, one profitable exit. Then eClerx as Lead Consultant in Data Science, where my frameworks drove 36× projected ROI. Founding taught me to ship imperfect.

Abu Dhabi (2024-now)

- where I'm learning to accelerate growth and revenue

Still at eClerx - managing global clients and building a 7-figure ARR website-as-a-service practice, partnering on AI solutions. In parallel, I finished Oxford's PG Diploma: learning to commercialise AI properly, not just deploy it.

How I work.

Evidence over opinion

Let the data settle the debate.

Ship to learn

Small bets, fast loops, compounding wins.

Build with empathy

Start from the person, not the funnel.

Chat with me.

Ask my site anything - a chatbot trained on my work, writing, and experiments. Coming soon.

Chat With Me

Chat with me.

Ask my site anything - a chatbot trained on my work, writing, and experiments. Coming soon.

Chat With Me